How to Grow your profit by 20% in 2026
- Kelly Uhler Guerrero
- Jan 8
- 3 min read
Most service business owners want higher profit, but very few can explain exactly how they plan to get there. They work harder, take on more jobs, and hope the bank balance improves. Sometimes it does. Often it doesnt. Growing your profit by 20% in 2026 will not happen by accident. It happens when you stop guessing and start running your business by the numbers.
Profit growth does not require magic, massive expansion, or doubling your workload. In fact, the fastest path to higher profit usually has nothing to do with customers. It comes from understanding your numbers week enough to make smarter decisions with the business you already have.
The biggest mistake I see business owners making is focusing on revenue instead of profit. Revenue feels exciting. It looks impressive. But revenue alone tells you nothing about how healthy your business actually is. A business can grow revenue while profit shrinks. I should know, I lived that experience! This is why so many owners feel business than ever but take home less money each year. If your goal is a 20% profit increase, revenue is only a part of that equation. Margin, cash flow, overhead, pricing, and efficient matter far more!
Knowing your numbers starts with understanding your profit margins. Gross margin tells you what is left after labor and materials. Net margin tells you what is left after all overhead is paid. Most owners only have a vague idea of these numbers. When you know them clearly, you immediately see which services actually make money and which ones drain it. A small price adjustment, better labor efficiency, or cutting unnecessary overhead can increase profit faster than adding ten new clients.
Cash flow is another critical number most owners overlook. You might be profitable on paper but still feel constantly tight on cash. That usually means your cash conversion cycle is too slow. If you are waiting weeks to get paid while expenses are due immediately, profit gets eaten by stress, credit card interest, and missed opportunities. Tightening your payment systems, invoicing faster, and using recurring billing can dramatically improve cash flow without changing your pricing at all. Faster cash flow often leads to higher profit simply because fewer dollars leak out through fees and delays.
Hiring is another area where knowing your numbers protects profit. Many owners hire because they feel busy, not because the math supports it. If you bring on a new employee without knowing how much revenue they must produce to cover their cost and contribute to profit, you risk shrinking your margins. Knowing revenue per technician, profit per route, and capacity per schedule allows you to hire at the right time, not the stressful time. Smart hiring decisions alone can account for a large portion of a 20% profit increase.
Overhead is often the silent profit killer. Small expenses add up quietly over time. Software subscriptions, tools, insurance, marketing, fuel, and admin costs can grow without notice if you are not tracking them by category. When you break overhead down monthly, patterns emerge. You see what is necessary, what is excessive, and what needs to be priced into your services. Many businesses can increase net profit by 10–15% simply by understanding overhead clearly and adjusting pricing slightly.
Key performance indicators tie all of this together. KPIs show you what is actually driving your business forward. Metrics like revenue per client, repeat customer rate, conversion rate, profit per job, and average ticket size give you real insight. These numbers tell you where to focus your effort. Instead of working harder everywhere, you work smarter in the areas that move profit the fastest. Small improvements in the right KPI compound quickly over a year.
The idea that profit growth requires drastic change is a myth. A 20% profit increase often comes from several small, intentional adjustments made consistently. A slight price increase here. Faster payments there. One less unnecessary expense. Better tracking. Smarter hiring. These changes are only possible when you know your numbers well enough to act with confidence.
2026 can be your most profitable year yet, but only if you treat your business like a business, not a guessing game. Knowing your numbers gives you control. Control gives you confidence. And confidence allows you to make decisions that grow profit without burning yourself out.
If you want help identifying the specific numbers that will unlock a 20% profit increase in your business, book a call by clicking the button above. Understanding your numbers is not just accounting. It is the foundation of real, sustainable growth.




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